Cell Phones more than just phones
July 25, 2006 at 1:43 pm | In Mobile Communications | Leave a CommentI found a few blogs and articles on cell phones and mobile communications particularly interesting this week. These articles demonstrated the incredible ways mobile communication devices are changing the world around us. The first blog that caught my attention was about Quick Response (QR) codes. I did not know what a QR code was until I read the article. Basically, QR codes connect you directly to an internet address without the need for a keyboard. A mobile phone can read the code, similar to the way a cashier scans a bar code, and automatically connect to a website. That site may have specific advertisements or promotions for consumers who used the QR code. Northwest Airlines is currently running an ad campaign in Japan based on QR code. The codes are used on billboard signs, essentially providing a link between print and online media. People passing by the sign can take a picture of the code on their mobile phones that read the code and connect to the site. It’s an amazing new concept to me. A code that provides the link between print and online media is huge – not just for the advertising industry. It could be beneficial to all kinds of industry; for example, tourism. Imagine visiting a city and being guided on a tour by QR codes. On your own time and without a tour group to check in with, you could use your mobile phone to read codes located throughout the city, providing information on everything from the history of the city to where to go for lunch. It will be exciting to see how this develops, particularly in the U.S. where popular mobile phones, as far as I know, are not yet equipped with QR readers.
Another article I found interesting was from November 2005 about the first ever text message referendum in Britain. The idea was to encourage political participation, particularly among young people who favored that type of communication. This is another example of mobile communication devices being used to form smart mobs. Rheingold gave the example in Smart Mobs of “People Power II” in Manilla. Another example of SMS used in political matters was the Orange Revolution in Ukraine, mentioned in the article. The referendum in the Welsh campaign did not have legal status, but it did give people the opportunity to let their voices be heard. A smart mob holds tremendous power, as Rheingold discussed in Smart Mobs. I wonder when we will see something similar to these campaigns in the U.S. Perhaps we already have. American Idol uses mobile phones and text messaging to let people vote, and has shown tremendous success. I would say it is an example of a smart mob in action.
A recent PEW research study on technology and media use in the U.S. described cell phones as “the communications swiss army knife.” I think this is a good description. We no longer use cell phones to simply call a friend or family member. According to the study, 35% of cell phones owners use their phones to send and receive text messages. An additional 13% would like to be able to. Users are taking pictures, playing games, accessing and searching the internet, sending and receiving email, instant messaging, playing music, recording video, accessing maps, and watching TV programs – all on their phones. With the younger demographic growing up using mobile phones and all their capabilities, it appears use will to continue to grow and expand. I recently read an article stating cell phones have had the most impact on the world in the last 25 years than any other technology. I think this is a valid argument. Mobile communication devices have influenced politics (examples above), created celebrities (American Idol), changed the television and entertainment industries, and eliminated in many areas the use of landlines. There is no doubt mobile phones will be a big part of our lives in the future, if not already.
Virtual Life
July 25, 2006 at 1:18 pm | In The Future | 1 CommentThe popularity of programs such as Second Life is growing at a fast pace. For some, it’s just a fun way to pass time. For others, it’s a way to meet up with friends. For a few, it’s a good way to make money. Not virtual money. Real money. Wired News reported in 2004 on a writer who made almost as much selling “imaginary goods” in a virtual world as he did in his best month as a writer in the real world. In the end, he was short only $683.00. This is just one example in which people have found ways to make a viable living in the virtual world. Fashion designers, real estate agents, and even notaries have found business success in Second Life. In a recent article in BusinessWeek, the author described virtual worlds as “unholy offspring of the movie The Matrix, the social networking site MySpace.com, and the online marketplace eBay.” I thought this description was funny, but true. It’s a combination of all the things people enjoy and use in the digital age. Perhaps that’s why these “games” are gaining popularity.
Second Life has blurred the lines between the virtual world and reality in ways other than big business. Last weekend, Relay for Life was held in the virtual world, collecting thousands of dollars – real money – through donations of virtual money that was converted. It was interesting to hear this podcast on the fundraising efforts of residents. An actual Relay for Life event took place. As seen in New World Notes(a blog about life in Second Life), residents ran and walked on a track for the event. The event was very detailed, including the lighted candles in bags around the track as seen in the real world event. I think this is a very creative and successful way to raise money or awareness of an issue. If the topic is something you are passionate about, it would easily translate to the virtual world. Your friends or group(s) there can help spread the word farther than you ever could have by mailing letters that will go unopened to people you don’t know. It has implications for the communications efforts of agencies such as the American Cancer Society or the American Red Cross. I think the virtual world could add valuable contributions to agencies from money to volunteers to donated goods.
At first I thought Second Life and other programs like it were simply games played to pass idle time. I’m beginning to see, though, the real-world applications. Online you can meet people around the world you may never have had the chance to meet. You may find your new job or an entrepreneurial opportunity. Opportunities abound for advertisers and communication professionals. I will definitely be watching to see what the future holds for virtual worlds. It seems the younger generation that now uses instant messaging and text messages more often than email to communicate may find virtual worlds an ideal place to communicate with friends and conduct business in the future.
Online Advertising
July 18, 2006 at 3:04 pm | In Advertising | 2 CommentsInternet advertising has seen tremendous growth in the last year. Media Daily News reported that Internet ad spending increased 46.4% in this year’s first quartile over last. According to the article, television ad spending grew only .2%, while radio and newspaper saw decreases in ad spending. MySpace demonstrated the growing popularity of niche networking sites, capturing 17% of June ads. Clearly, businesses are aware of the growing audience of Internet users around the world. Advertising online has evolved from simple text to rich media and static images. Some advertising companies now focus completely on online ads. As companies expand their online advertising, new trends have emerged. Advertisements are becoming more focused on online customer behavior.
BusinessWeekreported that advertisers are finding new ways to track customer behavior, allowing them to target specific audiences. According to the article, advertisers are able to group people in new ways such as by zip code, age, or reading habits – based on online behavior. Advertising executives argue that a better understanding of the audience will lead to better quality ads. These better quality ads will focus on “elite” websites that have a dedicated customer following. Blogs and other niche sites will have a harder time competing for ad sales, but can join the “elite” by proving reliable audience numbers. Some behavioral agencies are now able to track an Internet user’s journey from site to site, gaining insight on what the user is searching for and where he or she is likely to go to find that item. This information tells advertisers what ads are most effective and where to place those ads. Advertisers will learn where to place ads based on competition from other advertisers and price. Niche markets, because of their lower advertising costs, may see a growth in advertising as a result.
I don’t think niche sites should be counted out in advertising. It may seem like blogs and other niche sites have a small following right now, but they have the potential for tremendous growth. Our readings from this week demonstrated this potential. If a respected blogger has an advertisement on his or her site and endorses the product, the effects could be widespread. Hewitt noted that the blogosphere is an environment in which individuals encourage others to participate in the discovering and sharing of truth. The growth of Firefox is an example of one blogger’s influence, and the power of word-of-mouth advertising. I think companies will develop new ways in the future to cater to specific audiences when those audiences will be most receptive of their messages. Rather than creating ads that pop up at inconvenient times, agencies will develop catered messages to a very specific demographic. Maybe it’s wishful thinking, but I can imagine a future without annoying pop ups and the need to “fast-forward” through commercials.
Blog or Die?
July 18, 2006 at 3:04 pm | In Blogging | 1 CommentBusinesses are changing the way they communicate with consumers in the digital age. The shift, as Scoble and Israel described in Naked Conversations, is from traditional marketing and public relations campaigns to owners of companies communicating directly with customers. Blogs are leading the change, allowing for open, honest, and speedy communication between businesses and customers. Blogs differ from traditional marketing and public relations tactics in several ways. Through the use of blogs, companies can start conversations, rather than controlthem. Scoble and Israel used the illustration of Microsoft’s Channel 9 as a way of starting conversation. Channel 9 was developed as a way for Microsoft to respond to customers interactively. Channel 9 is a good example because it was the first corporate video blog, the first to use wikis for collaboration between developers and customers, and the first corporate website to use RSS. According to the authors, the site has been recognized as one of the most innovative forms of blogging. It made a serious impact on the blogging community. Blogs also differ from traditional communication practices in the issue of timeliness. If a media crisis occurs, blogs allow the company to quickly get out a response, effectively keeping the crisis from growing out of control. An example the authors gave was of Kryptonite’s bike locks. The company basically ignored a crisis brewing in the blogging community, choosing to approach the matter in traditional fashion. More than a week after the crisis began, the company issued a statement, but its reputation had already been damaged. Blogs give companies the opportunity to address a situation, even if they do not yet have the whole story. By issuing a statement early, letting the public know they are aware of the situation and working to address it, companies can better control the crisis.
Scoble and Israel argued that “the world has become a faster, smaller place” and blogs are more effective means of reaching the public. This sounds like Rheingold’s idea of “smart mobs.” New technologies and what we are able to do with them has brought people together around the world. The Internet has enabled people to form groups, or social networks, that are connected globally. These groups can help a business or seriously hurt it. In this era of consumer generated media, customers can have tremendous impact on a product – if the companies will listen. Scoble and Israel argued that companies mustlisten, or they will loose business. “Blog or die,” they argued. I’m not convinced, though, that most companies are listening. A few companies have caught on to blogging and embraced it. Blogging, in turn, has positively effected their business. I think most companies, though, are still wary of being so public. It will take a while for company blogging to become so mainstream that a lack of blogging will ultimately lead to the death of the company.
I think a company blog is a good thing, if done correctly. There are some instances I can think of, though, where a blog might not be necessary. It depends on the audience you are attempting to reach. If most of your customers are bloggers, definitely blog. If most of your customers aren’t even online, I don’t think it’s necessary to the survival of your company. There is still a large part of the population that is not online or has never read a blog. I do agree with Hugh Hewitt’s opinion, though, that this is the reason why now is a good time to start blogging. It’s free, there is little competition, and it may benefit your company. I just don’t see it as necessary – yet.
Open Source Sharing & Copyright
July 11, 2006 at 8:46 am | In Open Source Sharing | Leave a CommentWikipedia describes open source as “practices in production and development that promote access to the end product’s sources.” It is considered a philosophy by some and a methodology by others. I think it’s both. The idea of open source can be applied to many things, as the wikipedia entry demonstrated, from software development to journalism to agriculture. One example given was an open source community in which entrepreneurs provide services and products to the community at no charge in exchange for feedback. Both the entrepreneurs and community members benefit in this design. I think this is a great concept, and may be working for the members of the Bootstrap community. However, there are some key issues to consider. One of those issues is copyright law.
Open source licenses are currently available for computer software that allow for modification of a code under certain terms and/or restrictions. These licenses do not apply to other areas of open source sharing such as journalism or agriculture, as described above. This is where the organization Creative Commons comes in to the picture. Creative Commons is a nonprofit organization that provides licenses to copyright creative works. The flexible licenses they provide allow you to keep your copyright while offering some of the rights to the public on certain conditions. The licenses cover both online and offline work in a way not previously covered by traditional copyright laws. Their licenses allow for open source sharing in which the creative work of an individual can be used by someone else without the fear of someone “stealing” another’s work. It does not cover ideas or factual information, though, similar to traditional copyright laws. A license such as this would be beneficial to the open source community described above. With a creative commons license, the entrepreneurs would be able to protect their work while allowing members of the community to be involved. It is a good solution to a potential problem. I don’t think it is the ultimate solution, though.
In the digital age, there is a lot of information and idea sharing. The Internet has made communication available across the globe. As technologies continue to improve, I think the issue of copyright will become more complicated. For example, a few weeks ago I wrote about DIY Fabrication in the future. Copyright law will be tested once home production is available. No one will know that you didn’t pay Nike for the new pair of shoes you created based on its design. Or will they? The recent lawsuits that came out of music file sharing demonstrated the power of copyright laws. I think copyright laws will have to adjust to the digital age. A more flexible approach, such as the licenses provided by Creative Commons is a good example to follow.
The Cathedral vs. The Bazaar
July 11, 2006 at 7:40 am | In Open Source Sharing | Leave a CommentIn The Cathedral and the Bazaar, Raymond discussed the differing viewpoints of open-source sharing. The traditional, cathedral model of software development used by most commercial businesses is the creation of a program by a single software engineer. The bazaar model was described by Raymond as a large and busy group of individuals from different backgrounds working together to develop a program. It seems that projects created in the bazaar model would fall apart more often then take off with such a diverse group of individuals collaborating. Raymond argued that this is not the case, however, as Linux has proven. Raymond pointed out that “it’s almost always easier to start from a good partial solution than from nothing at all.” Linus Torvald demonstrated this point in the creation of Linux in which he reused code and ideas from another company to get his project off the ground. In the bazaar model, users become co-developers in the process of software development, diagnosing problems and improving code. Linus utilized the knowledge of users by releasing early models often and listening to the responses from users. Linus’ Law, as Raymond described it, states that “Given enough eyeballs, all bugs are shallow.” With a large enough co-developer base, Linus discovered that almost every problem could be found and fixed faster and better than an individual working alone on the project. This allows for faster development and final release of a program. User input often gives the developer a new way of looking at a problem and a new way to fix it. Raymond took what he learned from the development of Linux and applied it to his own project, Fetchmail. Through his experience he found that in the bazaar style, a program does not have to necessarily work well, but it should present a ”plausible promise” that users will want to contribute to. As the coordinator, he found it necessary to be able to recognize good design ideas from bad to integrate into the program. The coordinator should also, in Raymond’s opinion, have good communication and people skills. He argued that in building a community through open-source sharing, the coordinator needs to attract people, interest them in the work being done, and keep them happy. Raymond concluded that the future of open-source software belongs to those who have embraced the bazaar model, who are willing to collaborate with others from around the world by sharing ideas and talents.
Raymond’s idea of open-source sharing reminds me of our reading from the other week, Rheingold’s Smart Mobs. Digital technology has allowed us to come together forming social groups that create change and influence societies. Smart mobs are social groups linked together through mobile communication devices, communicating over distances and organizing events. In the same way, users of open-source sharing work together, communicating on issues related to projects, and develop new programs. The idea of user-generated media as discussed earlier in the semester in regards to blogging is also similar to open-source sharing. Citizens are able to communicate to members of their communities and around the world on topics of interest to those communities. Collaboration and communication are important in the digital age. As people find new ways to work together, new ideas are formed and new solutions are created. In the world of open-source sharing, this has lead to the faster creation of better software programs.
The website wikipedia is an example of open-source sharing that demonstrates the collaboration of many individuals working on a project. The site is constantly changing, as evidenced in a recent CNN.com article. The article discussed the ”challenges” of such a collaboration, citing the numerous times changes were made to Lay’s biography on the website due to contributors’ differing opinions on the cause of death. I think this is a good example of the success of open-source sharing. Incorrect information was changed quickly, and clear details began to emerge as users continued to contribute. The true information was eventually entered and has since remained. Through the work of many individuals contributing, false information was easily identified and deleted. Valid contributions were expanded upon until a satisfactory conclusion was reached. I agree with Raymond’s opinion that two (or more) heads are better than one. A different pair of eyes will notice different problems and different solutions. Working together on problems will lead to the creation of the best solutions. I think we will notice this even more in the future as digital technologies continue to allow for collaboration around the world.
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